he understands the economy. but does he understand me? and when they go to the voting booth, they want someone who is going to advance their own economic interests. chris: so it's not just about battling with the other guy, it's selling to the audience as well. let's take a look. for his part to keep the likeability advantage he has over romney, the president has to avoid the kind of condescension we saw him exhibit in that debate with hillary clinton. >> he's very likable. i agree with that. i don't think i'm that bad. >> you're likable enough, hillary. no doubt about it. >> thank you. [laughter] chris: that was a bad moment for the president. >> yeah, it was. he was trying a little towel snapping there but he's in the wrong locker room. it just didn't work. it came off as the essence of arrogant condescension. and the expression, the body language, everything about it. i'm not really looking at you, i'm writing. and that's the sliver of barack obama's character that he can't afford to show if pressured properly by mitt romney. and you k